Are you thinking to start your new business or you may just have started a new business venture but you are not able to get sales as you may have thought before while starting it.
Promoting your business through new channels could be a difficult task as you could be low on the subject matters and low budget for advertising. So here are some few tips which could help you to promote your business.15 Tips for your Business Promotion
You first need to purchase your domain and buy web space and post your products and services online. This is the first step you make your business online to reach your customers. If you do not know about website designing you can hire a website designer or you can approach websites like WIX, Weekly, and WordPress etc.
List your Business on Local and International Search Engine
You have to post your company Ads or listing on a local search engine like Bing, Google, Yahoo, Yelp, Yellow pages, Mapquest etc. This will help you to get local business leads. You can also hire marketing firms who will post your company ads or be listing to more than 100 directories worldwide. This will also help you to get more traffic to your website and increase your sales.
Make yourself on Social Media
You have to make your profile on the Facebook page, Twitter, LinkedIn, Google Plus, Pinterest etc. By announcing your products and services you will reach your end users through social channels. You can also build your company page or group and start adding your audience to it.
Business Cards, Letter Head and Stationary
You should always carry your visiting or business card with you; you need to add your logo to your company card. Companies having a business card, Letterhead and Stationary make impressions towards prospective customers about professionalism in business.
Make a survey about your products and services
Before you launch your products or services, it is recommended that you should first hire agencies who can do survey or marketing research regarding your products and services.
Sign up for email service
Email marketing is a unique and direct way to connect your client and customers with your products and services updates. You can also send promotional offers to customers and prospects for your business. You should work to build an email list of people who will be your end users.
Sign Up for SMS Marketing
You can start working on collecting mobile database to promote your business. SMS marketing is a platform to directly offer your promotional updates to your customers. Over 98% of SMS messages are open within 5 mins of SMS campaign has been sent, so you get instant replies or business leads. SMS campaign is a cheap and very effective way to promote your business.
Join professional groups
You should start attending the meetings of professional groups such as Chamber of Commerce, Business clubs, other local business groups, local chapters of national groups such as NAWBO, or civic associations etc. You will come across new people and new ideas where you could share your products and services. If possible became paid a member of those groups that attract your target customers. You are sure that you get listed in your group website listing and publication with your verified contact details. You may join as many as groups you want to join but you should be active in at least 2 to 3 groups. You should take initiatives to join seminars on how to grow your business; you can also hire a business coach for you.
You should be active in writing press releases and distributing your press release to editors and journalist. You can send out press releases to newspapers, radio stations, blogs, websites, cable TV stations, and digital and print magazines whose audiences are likely to be interested in buying what you sell.
You can hire agencies that can generate leads for your business. Keep in mind that you pay only for paid leads and you should avoid unpaid leads as it can be a scam. You can also ask nonprofit organizations, institutions, and even other businesses that have customers who may need your services.
Appoint a Speaker
You should hire a good speaker for promoting your products and services in Industry conferences, volunteer organizations, libraries, and local business groups. Your business can get benefited through a speaker at these venues for the name recognition, contacts, and publicity.
You can start referrals or affiliate marketing to promote your business; you can hire people who are in the industry and can be your referrals or affiliate on your behalf to the customers. You can pay to say 10% to 25% commissions on purchase made through them.
You can hire digital agencies for YouTube promotions, Facebook ads campaign, Google plus promotion, Pay per Click (PPC) on a search engine, Telemarketing or cold calls for your business leads. These are a great proven platform where business happens for sure. Check LinkedIn and Pinterest for generating business leads.
You also offer free, no-obligation consultations to people you think could use your products and services. During free consulting services be sure you make some practical suggestions or ideas related to your products and services.
Federal, State, and Local government programs for your business
Look for Government agencies or Non-profit organization who offer free business counseling regarding how to start a new business. You may also get some government subsidies to start a new business. Do check business programs launched for benefiting women empowerment and minority development.